Brand building receives a major boost when business incorporates marketing strategies like offering corporate gifts to its existing and prospective customers. Promotional products are affordable, useful, long lasting and comes for free that is responsible for their tremendous popularity. They are perhaps the most effective means of carrying the brand name forward and can reach out to a really large audience in a short span of time. Promotional products can range from anything like clothes and bags, to desktop items and gadgets, all utility items that come of use both at the workplace and in the home. Like any good marketing strategy that aims to derive maximum returns from minimum investments, promotional gifts are a cost effective means of brand promotion. While nearly anything can be imprinted with the company logo and slogan and made a corporate giveaway, clothes are usually the most preferred item for promotional campaigns. They ensure maximum visibility for the viewer and are almost like a mobile billboard for the company! Other commonly gifted products include novelty mugs, sports accessories, stationery items, stress balls, pens and conference folders, key chains etc. these gifts may be given as a token of gratitude to employees for services rendered or even to attract the attention of new clients to the business. Whatever the reason, promotional items are here to stay and a business can choose from any of the following when it needs to make an impression: 10.Clothes and t-shirts are the most appreciated amongst promotional items and here brand exposure is no doubt the maximum. 11.Pens and other stationery are usually imprinted with the company logo and make for excellent gift items given their use and affordability. 12.Promotional bags like computer bags, rucksacks or even sports bags branded with the company name can go a long way in advertising the business. 13.Promotional desktop items like business card cases, conference folders, paper clips are the most common when it comes to brand promotion and are usually distributed during trade fairs or conventions when the target audience is huge. 14.Novelty mugs and promotional water bottles are a good way of advertising a business. Mugs can be used both as drink ware and also as stationary holder in offices. 15.Calendars are frequently used as promotional gifts because they are economical and have high brand visibility. 16.Magnets too have high logo exposure and are chosen as gift items since they are very pocket friendly. 17.Electronic and computer accessories without which it is not possible for us to exist like mouse mats, USB flash drives, MP3 players etc are commonly branded. 18.Automobile accessories like auto safety kits and ice scrapers are widely appreciated and make excellent promotional gifts. 19.Promotional sports accessories like golf tees, golf balls, baseball caps, duffel bags etc. given away during tournaments are an effective way of advertising the company logo.
